{"id":885,"date":"2012-10-29T23:00:33","date_gmt":"2012-10-29T23:00:33","guid":{"rendered":"http:\/\/designerds.co.uk\/wp\/?page_id=885"},"modified":"2012-11-23T04:04:25","modified_gmt":"2012-11-23T04:04:25","slug":"our-principles","status":"publish","type":"page","link":"https:\/\/designerds.co.uk\/live\/about-us\/our-principles\/","title":{"rendered":"Our Principles"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/designerds.co.uk\/wp\/wp-content\/uploads\/compass-150x150.jpg\" alt=\"\" title=\"keeping our bearings\" width=\"150\" height=\"150\" class=\"alignright size-thumbnail wp-image-1156\" srcset=\"https:\/\/designerds.co.uk\/live\/wp-content\/uploads\/compass-150x150.jpg 150w, https:\/\/designerds.co.uk\/live\/wp-content\/uploads\/compass-300x300.jpg 300w, https:\/\/designerds.co.uk\/live\/wp-content\/uploads\/compass.jpg 384w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><br \/>\n<strong>Good Design is :<\/strong><\/p>\n<ul id=\"prin-main\">\n<li><strong>beautiful<\/strong> &#8211; you know when something just looks right<\/li>\n<li><strong>useful <\/strong>&#8211; if something is well designed, people will want to use it<\/li>\n<li><strong>good business<\/strong> &#8211; it helps you stay ahead of the competition<\/li>\n<li><strong>cost effective <\/strong>&#8211; it saves you money in the long run<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Make It Better<\/strong> &#8211; as Sir Henry Royce said, &#8220;The quality is remembered long after the price is forgotten&#8221;<\/p>\n<p><strong>Keep It Simple, Stupid!<\/strong> &#8211; the simple, elegant solutions are generally the best.<\/p>\n<p><strong>Be Flexible<\/strong> &#8211; if you want things done your way, we&#8217;re always happy to listen.<\/p>\n<p><strong>The Customer Is Always Right<\/strong> &#8211; we will happily advise you, but we will never assume that we know best!<\/p>\n<p><strong>The Client Controls The Budget<\/strong> &#8211; some clients want the best design that money can buy, while others need to stay within a tight budget.<\/p>\n<p><strong>Use The Right Tools<\/strong> &#8211; effective software and hardware tools are crucial. We often use simple low-cost open-source apps that are just the ticket, but where needed we invest in the best, such as Pulsonix schematic and PCB CAD software.<\/p>\n<p><strong>Remember the Human<\/strong> &#8211; whether we&#8217;re designing a user-interface, or simply talking to the client, we always consider the human aspect. Technology can become faceless and baffling, and nerds aren&#8217;t renowned for their social skills &#8211; we work hard to avoid these pitfalls.<\/p>\n<p><strong>Innovate<\/strong> &#8211; think outside the box, keep an open mind and a fresh outlook. Of course we sometimes recycle existing ideas, they can be very effective, but not always&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Good Design is : beautiful &#8211; you know when something just looks right useful &#8211; if something is well designed, people will want to use it good business &#8211; it helps you stay ahead of the competition cost effective &#8211; it saves you money in the long run &nbsp; Make It Better &#8211; as Sir [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":724,"menu_order":0,"comment_status":"open","ping_status":"open","template":"page-full.php","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/designerds.co.uk\/live\/wp-json\/wp\/v2\/pages\/885"}],"collection":[{"href":"https:\/\/designerds.co.uk\/live\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/designerds.co.uk\/live\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/designerds.co.uk\/live\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/designerds.co.uk\/live\/wp-json\/wp\/v2\/comments?post=885"}],"version-history":[{"count":28,"href":"https:\/\/designerds.co.uk\/live\/wp-json\/wp\/v2\/pages\/885\/revisions"}],"predecessor-version":[{"id":968,"href":"https:\/\/designerds.co.uk\/live\/wp-json\/wp\/v2\/pages\/885\/revisions\/968"}],"up":[{"embeddable":true,"href":"https:\/\/designerds.co.uk\/live\/wp-json\/wp\/v2\/pages\/724"}],"wp:attachment":[{"href":"https:\/\/designerds.co.uk\/live\/wp-json\/wp\/v2\/media?parent=885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}