Good Design is :
- beautiful – you know when something just looks right
- useful – if something is well designed, people will want to use it
- good business – it helps you stay ahead of the competition
- cost effective – it saves you money in the long run
Make It Better – as Sir Henry Royce said, “The quality is remembered long after the price is forgotten”
Keep It Simple, Stupid! – the simple, elegant solutions are generally the best.
Be Flexible – if you want things done your way, we’re always happy to listen.
The Customer Is Always Right – we will happily advise you, but we will never assume that we know best!
The Client Controls The Budget – some clients want the best design that money can buy, while others need to stay within a tight budget.
Use The Right Tools – effective software and hardware tools are crucial. We often use simple low-cost open-source apps that are just the ticket, but where needed we invest in the best, such as Pulsonix schematic and PCB CAD software.
Remember the Human – whether we’re designing a user-interface, or simply talking to the client, we always consider the human aspect. Technology can become faceless and baffling, and nerds aren’t renowned for their social skills – we work hard to avoid these pitfalls.
Innovate – think outside the box, keep an open mind and a fresh outlook. Of course we sometimes recycle existing ideas, they can be very effective, but not always…